Top 5 Unicorn Games Performance on Unified Platform in New Zealand, Q1 2025

In the first quarter of 2025, several unicorn-themed games captured the attention of New Zealand's gaming community. Here's a look at how these top five games performed across both iOS and Android platforms, using data from Sensor Tower.

My Little Pony: Harmony Quest by Budge Studios showed a fluctuating but impressive weekly revenue, peaking at around $113 in late January. Downloads started strong with over 100K in the first few weeks but saw a gradual decline toward the end of the quarter. Active users initially increased to 293K in mid-January before tapering off to 193K by the end of March.

Munzee from Freeze Tag, Inc. demonstrated a significant surge in revenue mid-quarter, with a high of $159 in early January. Despite modest download numbers, peaking at 19K in late February, the app maintained a steady active user base, hovering around 110K throughout the quarter.

My Baby Unicorn by TutoTOONS experienced a steady increase in revenue, reaching $60 by the end of January. Downloads were more variable, with a notable drop to 13K in early March. However, the active user count remained robust, averaging around 300K throughout the quarter.

Toddler Games: for 3 Year Olds from IDZ Digital Private Limited saw a peak in revenue at $50 in late January. Weekly downloads were consistent, with a slight increase in early March to 24K. Active users averaged about 100K, showing minor fluctuations over the quarter.

Finally, Unicorn Games Girls Coloring faced challenges with sporadic revenue and download numbers. Revenue peaked at $93 in early February, while downloads remained low, fluctuating between 1K and 6K.

These insights from Sensor Tower highlight the dynamic landscape of unicorn-themed games in New Zealand, illustrating varying trends in user engagement and monetization across the quarter.